About Us

Urumi Beauty is a black-owned skincare and haircare brand based in North Carolina. We are committed to providing ethically sourced, organic, and vegan products. Our brand initially gained recognition for our shimmering body oils and butters designed for dancers who wanted a safe and glamorous look while performing. These products dry down while leaving a radiant glow, which has become synonymous with our brand.

As we continue to grow, we have expanded our offerings to include a range of products suitable for all hair types, with a particular focus on kinky and coily hair. Additionally, we have introduced a line of sex-worker friendly products, including condom-safe CBD lube, infused bath bombs, and soaps aimed at relieving tension and aches. We also offer brightening soaps for individuals with hyperpigmentation, and we are currently developing moisturizing body oils that effectively clear acne.

At Urumi, we believe in creating beauty that not only enhances aesthetics but also addresses specific concerns such as oiliness, hyperpigmentation, and dullness. That's why our tagline is "Beauty, forged." With every product we create, we strive to deliver both visually pleasing and effective solutions, regardless of the circumstances.